Lubrano’s 36 prides itself on serving fresh Italian cuisine prepared in the most simple matter. We aim to satisfy all customers by offering delicious food and traditional music as we create a sense of Tuscany in Middletown, New Jersey.
In 2017, as a PR Intern, my team coordinated and developed social media marketing strategies for a successful public relations campaign.
In order to increase overall lunch and early dinner revenue, a simplified list of the weekly specials menus were created and left in the mailboxes of the residents of Brighton Gardens and Arbor Terrace 55+ senior citizen communities of Middletown, NJ.
The goal of the campaign was to help the restaurant gain publicity, social media followers, and increase overall revenue. In order to achieve this goal, we updated the Facebook page to look more professional and attracting to customers, created a new and active Instagram account and developed a website with WordPress. Since the campaign has ended, the restaurant has increased its social media following across all three platforms and most importantly, the lunch and early dinner revenue has increased earning the restaurant owners a larger profit.