The Nolcha Shows are a leading award winning event, held during New York Fashion Week, for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. Over the past eleven years the Nolcha Shows have become established as a platform of discovery; promoting cutting edge innovative fashion designers through runway shows and exhibitions.
The Nolcha Shows have built an acclaimed reputation as a hot incubator of new fashion design talent and are officially listed by New York City Economic Development Corporation; offering a range of cost effective options to increase independent fashion designers recognition and develop their business. The successful showcase consistently receives positive media coverage including features in Forbes, Wall Street Journal, Entrepreneur, New York Times, Glamour, Cosmopolitan, NBC and Inc and supported by brands including SmartWater, Rusk, Vitamin Water, American Airlines, Don Q Rums and LandRover.
As a Public Relations Specialist, I managed media list creation and research, international editorial media, pitching designers’ NYFW shows to press, overseeing luxury sample requests, managing guest lists for shows, arranging for press day of events/shows, press release writing, arranging for influencer collaborations, and social media content creation.