As a Public Relations student, I have had several opportunities to write press releases and make flyers for several on-campus events, non-profit organization fundraising events, and small business advertisements, through both PRSSA (The Public Relations Student Society of America) and successful internships.
As a member of PRSSA, I participate in the student-run PR firm: Shadow PR at Monmouth University. The student society aims to foster an understanding of current theories and procedures of the profession, encouragement of the highest ideals and principles, and the installment of a professional attitude. The work done by the members of the organization includes, planning fundraising events, advertising for those events, and working towards becoming an Associate Member in PRSA and eventually an Accredited Membership.
My experience at Monmouth University has also provided me with the opportunity to work hand-in-hand with small businesses like Lubrano’s 36 in Middletown, New Jersey. In the Fall of 2017, I completed a PR campaign for the restaurant, which included a complete assessment of the business, an industry overview, acknowledging its competition and its impact, overcoming the business’ past crisis, establishing a problem statement & goal statement, creating charts and statistics, and monitoring past campaign, promotional, advertising, & marketing efforts.
The goal of the campaign was to help Lubrano’s 36 gain publicity, social media followers, and increase overall revenue. In order to achieve this goal I updated the Facebook page to look more professional and attracting to customers, created a new and active Instagram account and developed a website with WordPress. Since the campaign has ended, the restaurant has increased its social media following across all three platforms and most importantly, the lunch and early dinner revenue has increased earning the restaurant owners a larger profit.
In the Spring of 2017, I completed an internship with Jersey Girls Creative where I worked as a social media marketer for Deldor Day Spa in Tenafly, New Jersey. Most of the ratings on Facebook were poor due to the lack of communication between the spa and its customers. There was also a concern for the lack of social media/online advertising, which missed an immense amount of potential clients. By targeting women between 18 to 35 years old on Facebook and Instagram, more appointments were scheduled and Facebook ratings were increased.
Initially, the business targeted its advertising efforts on women between 40-65 years old; however, according to Forbes, 47 percent of individuals between the ages of 16-36 say their purchase decisions are influenced by social media. These purchases include spa services as 33 percent of the social media market includes health and beauty related products/services, according to Deloitte data.
If you’re interested in hiring a social media marketer, please contact me at firstname.lastname@example.org or 1-(908)-242-0076.