The Nolcha Shows are a leading award winning event, held during New York Fashion Week, for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers.
Over the past eleven years the Nolcha Shows have become established as a platform of discovery; promoting cutting edge innovative fashion designers through runway shows and exhibitions.
Since 2019, as a PR Specialist, I manage media list creation and research, international editorial media, pitching designers’ NYFW shows to press, overseeing luxury sample requests, managing guest lists for shows, arranging for press day of events/shows, press release writing, arranging for influencer collaborations, and social media content creation.
Further projects have been on hold due to Covid-19.
In 2021, I assisted Nax Jewelry in designing new content and display settings to further establish the brand in the jewelry industry and to create a more aesthetically pleasing social media profile.
Posh Hair Lounge
In 2018, as the Social Media Marketing Coordinator, I worked to coordinate and develop online marketing material that captures the essence of the company i.e. trifold brochures, gift certificates, advertisements, etc., and maintain the online presence of the company, specifically across Facebook, Instagram and LinkedIn.