My experience at Monmouth University has also provided me with the opportunity to work hand-in-hand with small businesses like Lubrano’s 36 in Middletown, New Jersey. In the Fall of 2017, I completed a PR campaign for the restaurant, which included a complete assessment of the business, an industry overview, acknowledging its competition and its impact, overcoming the business’ past crisis, establishing a problem statement & goal statement, creating charts and statistics, and monitoring past campaign, promotional, advertising, & marketing efforts.
The goal of the campaign was to help Lubrano’s 36 gain publicity, social media followers, and increase overall revenue. In order to achieve this goal I updated the Facebook page to look more professional and attracting to customers, created a new and active Instagram account and developed a website with WordPress. Since the campaign has ended, the restaurant has increased its social media following across all three platforms and most importantly, the lunch and early dinner revenue has increased earning the restaurant owners a larger profit.