Chanel Corporate Headquarters
9 W 57th St #44, New York, NY 10019
P: 1.212.303.5978 F: 1.212.303.5979
FOR IMMEDIATE RELEASE
March 3, 2017
LE ROUGE CRAYON DE COULEUR BY CHANEL
New York, New York – Chanel’s new Le Rouge Crayon de Couleur draws the line between old and modern lip care. The jumbo longwear lip crayon is effortless and easy to apply with a playful touch offering rich, satiny color and precise application.
Monika Jagaciak, from IMG Models, colors her lips with Le Rouge Crayon de Couleur. “There’s so many combinations with Crayon de Couleur. Try them and have fun with it,” said Jagaciak.
The new longwear lip color simplifies beauty for women who want to have fun with their makeup. A stroke of pigment is all one needs to express and reveal individuality. Chanel wants buyers to transform the art of makeup to the art of play. The lipstick provides lasting, full-coverage color and shine with a smooth and comfortable texture in eleven colors of soft pinks to daring plums. Simply, use the tip of the crayon to define lips, then shade and fill it in with the flat side. The twist-up retractable crayon offers a new method of convenience for on-the-go application and touch-ups.
The new Le Rouge Crayon de Couleur is available for $37 on Chanel.com. Department stores like Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Bloomingdales, Nordstrom and Macy’s, and cosmetic store Sephora, also carry the new jumbo longwear lip crayon.
Chanel beauty products are recognized as the “Best Beauty Products” by fashion and lifestyle publications, including Allure, Elle, InStyle, Self, Vogue and other renowned fashion magazines. The Le Rouge de Couleur has received a 4.4 out of 5 rating on Nordstrom.com with 89 percent of reviewers recommending the product, and all reviews on Chanel.com are written by Chanel Customers who have fallen in love with the new longwear lip crayon.
For more information visit the official web site Chanel.com or contact 1.800.550.0005 to speak to Chanel customer care. We will gladly assist you.
Chanel is a fashion and beauty company featuring French couture inspired by Parisian looks. Chanel No. 5, launched in 1921, has become a historical staple of the brand as it established the foundation for the designer to create other beauty products further developing Chanel’s fragrance, makeup and skincare lines.
Chanel was founded in Paris, France by designer Gabrielle Bonheur Chanel in 1909. She adapted the name “Coco Chanel” and opened her first store, which was partly for hat making. Mademoiselle Chanel introduced modern day fashion to the wealthy conservatives of the early 19th-century accommodating to the Parisian style of sophistication and class.
The luxury brand caters to men and women internationally earning approximately $5.2 billion in sales. The privately held fashion company is headquartered in New York City and based out of Paris, France, but has boutiques located across the Americas, Europe, Asia and the Middle East.