Hailey Baldwin for ModelCo

Hailey Baldwin, American model and daughter of Stephen Baldwin, collaborated with ModelCo for her cosmetics and beauty line. The line features facial and eye makeup, lip care, and body oil. The products are divided into three collections: Chapters 1, 2 and 3, but are also sold separately.

The Glow Beauty Balm works as a primer preparing the skin for perfect foundation application by diffusing lines and minimizing the appearance of pores while hydrating the skin. Keeps makeup fresh all day and leaves skin radiant and glowing.

It can also be used alone to create a flawless no-makeup look.

The Filter – Cream and The Filter – Powder work as bronzers that contour and glow by shading and highlighting the cheekbones, forehead, nose and chin. The bronze shade is designed for contouring and enhancing while the complementing light pearl shade highlights and illuminates for a soft-focus effect.

The On-The-Glow Cream Highlighters are available in three shades – Spotlight, Rose Glow, and Bronze – highlighting your best features. The product leaves a sheer glow without the sparkle. The silky formula blends over both creams, powders and bare skin allowing it to be worn alone, layered under or over any makeup base, or as an eye shadow
P.S. On-The-Glow Cream Highlighter in Spotlight is a Best-Seller!

The Volume Lash is best-selling extreme black mascara and is referred to as “the mascara game-changer.” The buildable and non-clumpy mascara provides instant volume and lash-extending heights as it separates, curls and coats each eyelash individually. Last but not least, it’s water resistant!

The Perfect Brows pencil and clear gel duo is available in two shades – light/medium and medium/dark – and is another best-selling product. The two-step brow enhancer is an effortless product that expertly defines brows leaving them in place all day long. The pencil allows for sculpting, shading and filling in arches while the glossy clear gel tames and grooms instantly resulting in full natural brows.

The best-selling Feline Kit liquid eyeliner and applicator tool make professional looking defined liquid eyeliner application easy and effortless. The eyeliner pen draws an ultra-fine dramatic line and the triple-edged liner tool provides a steady hand for perfect liner symmetry.

The Perfect Pout Semi-Matte Lipstick is available in five shades – best sellers Bendo (Dusty Pink), Bondi (Nude) and Bossa Nova (Deep Nude), and new arrivals Betty B (True Red) and Bae (Dark Red). The creamy, long-lasting product soothes lips while providing high-coverage pigments inspired by Hailey Baldwin’s favorite lip shades. The semi-matte quality delivers a visibly fuller, flawless finish without smudging, caking or flaking due to its rich, velvety formula.

Remember, less is more! One stroke of The Perfect Pout provides full coverage.

The Sugar Lips long-lasting lip lacquer is available in five shades – best sellers Beige (Nude), Baby (Iridescent Nude) and Biz (Nude Pink), and new arrivals Billow (Dusty Pink) and Bewitched (True Red). The rich and weightless high-shine lacquer delivers long-wear color as it plumps and hydrates, creating visibly fuller lips. The combination of the texture and finish of a lip gloss with the long-lasting quality and pigment of a lipstick, results in non-sticky, flawless application.

The best-selling Kiss Pot Rose Lip Balm is a rose scented lip balm with luxurious qualities providing soft, naturally nourished lips. The barely-there colored balm smoothes, hydrates and plumps the lips for pout perfection as it is enriched with Shea Butter, Hyaluronic Filling Spheres, Pomegranate Seed Oil, Jojoba Seed Oil and Vitamin E.

“I am literally so addicted to lip balm so it was a focus for me to include one in my range that I felt was just perfect!” says Hailey Baldwin. “It has just the right balance of barely there color and moisture to hydrate and plump my lips.”

The Coconut Luxe is a best-selling 100% natural beauty oil, which nourishes and deeply hydrates skin and hair, as it’s formulated with 100% natural Coconut Oil, Marula Oil, Macadamia Oil and Sweet Almond Oil. The antioxidant properties work to target dryness, stretch marks and skin elasticity, resulting in smooth, supple and glowing skin. The beautifully scented oil is mess-free and non-sticky as it’s light and silky absorbing into skin instantly. The product was inspired by Hailey’s own favorite all-natural beauty hack with an additional boosting blend of nourishing botanical oils.

Hailey Baldwin’s collaboration with ModelCo is a gift to all fashion and beauty girls who desire to look and feel like a high-fashion model. As the products are all inspired by Hailey’s favorites, your makeup will be radiant and your skin will be glowing, like the girl on the face of Guess 2016 Fall campaign (hint: that’s Hailey 😉 )


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